Epson Projector Scripts
RESONATE makes power backups for Wi-Fi routers, allowing users to access the internet even during power cuts. Although its products are in demand, the brand was relatively unknown and required a film campaign to create brand awareness.
A series of shorts titled "Don't be Medieval" were scripted. The idea was to show to methods of gaining information and entertainment without the internet. The brand and their aim to provide uninterrupted internet were established through humorous ads.
Film 1 - Short Throw Projector
Large Experiences with Short Projections
Insight: Home theaters are generally built in large, spacious rooms. The Epson short throw projectors can be used to display content even in small spaces.
IINT. MODEST SEMI-FURNISHED HOUSE - DAYTIME
A woman walks in with her interior designer.
EXT. BALCONY
It can barely fit the two of them.
WOMAN
An outdoor dining set-up should go here.
The designer shows her a single deck chair.
INTERIOR DESIGNER
This is all you’ll get, ma’am.
INT. SMALL BATHROOM
WOMAN
Here, a grand jacuzzi.
The designer gestures to a plastic tub.
INTERIOR DESIGNER
That won't be possible, only this.
INT. TINY LIVING ROOM
The woman looks at a box tv in the corner.
WOMAN
I guess this is all I’ll get?
INTERIOR DESIGNER
No, we can set up a home theater here.
VOICEOVER
Get the home theater experience in any room.
Epson short throw projectors.
Film 2 - Portable Home Theatre Projectors
Watch From Anywhere
Insight: The Epson home theater projector is portable and can be used to display content even outdoors.
INT. LIVING ROOM - DUSK
A child watches a show on his projector, eyes glued to the screen. His mother appears, turns off his projector and shoos him away.
MOM
You’ve been watching this all day, go do something outside.
He carries the projector, a foldable chair and continues watching his show on a wall outside.
VOICEOVER
Enjoy high quality entertainment from anywhere.
Portable home theater projectors from Epson.
Film 3 - High Brightness Projector
Fight the Light
Insight: Unlike Epson, most projectors only work well in dimly lit rooms. When the room is too bright, the display clarity is low.
INT. LECTURE ROOM - DAYTIME
A woman fiddles with a light meter, doesn’t get the reading required and looks disappointed.
She pulls down the blinds but the room is still flooded with sunlight. She tries blocking it by standing in front of the window. Nothing works.
She searches the internet for the time of sunset and sets an alarm.
She sits and waits at the table, growing restless and bored. She falls asleep.
When the sun sets and her alarm goes off, she wakes up, and groggily sets up her projector.
VOICEOVER
No more fighting the light.
Pitch your best work at any time with Epson.