Tally Scripts
Tally Solutions is a technology giant that provides enterprise resource planning software. They required a film or film series that would motivate the next generation of business owners to choose their legacy brand over new alternatives. The trick was to appeal to the new generation without alienating the old one.
Route 1 - Quirky
Film 1 - Strategy
Int. room with harsh lighting. Trophies line the wall. Cricket bats are mounted like crossed swords.
A man with a big twirly mustache is hitting a target with darts. A younger man, dressed in black, enters the room.
MAN 2
How do we hit them this time, sir?
The mustache man looks at a desktop on his table. We see Tally on his desktop. He throws the last dart and it hits the bullseye.
MAN 1
(with fierce conviction)
Online.
The two men set up a website for a sports store, smiling.
The product window appears.
Super: Back every move with Tally.
Film 2 - Inventory
Int. room with harsh lighting. Dishevelled stuffed toys hang from hooks on the wall.
A man with a dhothi tied at his knees sits at the head of a table, counting money.
A built, bodyguard-looking man enters the room.
BUILT MAN
Sir, there has been an escalation. We’re running low on supply.
The man checks his desktop with Tally. He slams the table.
MAN
Order 50 more boxes.
The bodyguard is seen unpacking boxes of stuffed toys. The man in a dhothi sits at the cash counter, cheerfully talking to parents and children. There is a long line outside his toy store.
The product window appears.
Super: Back every move with Tally.
Film 3 - Expansion
Int. room lit by a fireplace. Prods hang on the wall. A huge map of India is sprawled out on a table. Two pawns lie on Delhi and Chennai.
A stout man is pacing back and forth, only a dark silhouette against the light of the fire.
A scrawny boy in a messenger uniform enters.
BOY
We await your orders, sir. Delhi or Chennai?
The man looks at his desktop with Tally on it.
MAN
We will expand to Delhi at dawn.
The man and the messenger boy cut the ribbon in front of a new bakery near the Qutub Minar.
The product window appears.
Super: Back every move with Tally.
Route 2 - Motivational
A long shot of a row of stores in a small town - a sweet shop, a boutique, a kirana store, an electronics store.
VO
You learnt early that dreams can’t just be followed.
A man in the kirana store, working on Tally. An 8-year-old boy deals with the customers. The man hands the boy a 10 rupee note.
VO
They need to be chased. Hunted, even.
The boy, holding the note, looks at the rows of sweets in the sweet shop. He instead asks for an empty jar and puts the note inside it.
VO
Equipped with a bow and arrow you made out of sticks and stones - you set out into the deep dark forest.
Now a teenager, he stays up late in the night, minding the electronics store. A woman, tensed and worried, dragging luggage, buys a charger from him.
VO
Late nights, early mornings, lunch at your desk - your dreams have never come easy.
The jar is filled a quarter way.
He helps repaint signs, and add lights to the boutique.
VO
While others built castles in the clouds, you built an empire.
We see the entire row of stores lit up with signs. The boy stares at his work, proud. The store owners wave at him.
VO
You have never known any other way but to hustle, to work hard, to do your absolute best.
The jar is filled half way.
VO
Grain by grain by grain - you turned ideas into a tangible reality.
As an adult, he is working on Tally at the Kirana store, attending to customers as well. The owner pats him on the back.
VO
Through the years, Tally has seen generations through the thick and thin of it all.
His jar full, he takes it to rent an office space.
VO
7 out of 10 SMEs in India trust Tally to be their map, their guide, their partner in the dark.
The man opens a business consultancy service. He works on Tally. Next to him is the jar with a single ten rupee note.
VO
Sorting through mountains of data, turning numbers into actions, Tally is with you. Always.
Route 3 - Sentimental
Set in the present - ext. of a sweet shop. A board reads Madurai Sweets. A young woman walks in.
Desaturated, set in 1985 - She enters an older sweet shop. She is dressed in a saree, her hair has a puff.
The sweet shop owner - a middle aged man - greets her with a smile. She sees a photograph of him and his young son on the counter.
The photo fades to the son and the man twenty years older. The son, older, leads her to the best selling sweets.
She points at the kaju barfis.
The son leans down to get them.
The father appears to pack them in a newspaper packet.
The woman carries out a packaged, branded box.
Outside the shop, she takes a bite.
Super: Generations connected by simplicity.
The product window appears. We see the son and older father checking their accounts on Tally.